Strategy & Systems · New York
Passionate about media, marketing, and building the tools to do it all better.
What I Build
I work in media strategy, planning and running campaigns across digital and traditional channels, working closely with clients and partners to make sure everything actually lands.
I also love building the tools that make the work easier. Workflows, integrations, and pipelines that save time and surface the right information.
Built a tracker that pulls live spend data across active campaigns and compares it against plan automatically. What used to be a manual process of pulling platform reports and rebuilding a spreadsheet each week now updates on its own. The team catches delivery issues days before they become client problems.
Weekly manual pulls eliminated, issues surfaced days earlier
Built a structured onboarding system in Asana for new team members, covering a full training schedule, recorded sessions, and templates for every document type we use regularly. Before this, onboarding was ad hoc and inconsistent. Now there's a clear path from day one and new hires get up to speed faster.
Consistent ramp for every new hire, nothing falls through the cracks
Built a workflow that takes campaign details from a spreadsheet, validates placement information, and catches errors before anything goes live. Turned a manual, error-prone process that regularly caused launch-day problems into something reliable.
25% fewer launch errors, 3 days faster to market
Built a system of templates, shared trackers, and communication cadences that keep paid media, creative, PR, and organic social working from the same plan. Monthly reports and biweekly status updates used to be built from scratch each time. Now there's a repeatable format that all teams contribute to and clients consistently call out as clear and useful.
Faster reporting turnaround, tighter alignment across all agency teams
Contact
Happy to connect about strategy, operations, product, or anything else. Based in New York.